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Some Quick Reads
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Will Hong
Feb 15, 20214 min read
Having Trouble With Virtual Brainstorms?
The data shows that virtual brainstorms far outperform in-person ones. Learn how to take advantage of working with remote teammates and brai
1590
Jocelyn
Feb 12, 20213 min read
Idea Spotlight: The Fortune Cookie
Learn how an idea can spread across the world with the origin story of the American fortune cookie.
760
Jocelyn
Feb 4, 20212 min read
Idea Spotlight: Subaru's Insight and Ideas
Steal a page out of Subaru's brand playbook and add more power to your ideas in your next brainstorm by uncovering key insights first.
370
Will Hong
Jan 19, 20215 min read
The Six Rules of Flight Club
Brainstorm better with a new and improved set of ground rules. Also learn some key tips on how to maximize your brainstorm sessions.
1560
Jocelyn
Jan 10, 20212 min read
Flamin' Hot Case Study!
The origin story of the globally popular Flamin’ Hot Cheetos brand is one that exemplifies our Flight Club framework and process in...
2990
Jocelyn
Jan 10, 20212 min read
Avoid the Groupthink Pitfall
According to Psychology Today, Groupthink is a phenomenon that occurs when a group of well-intentioned people make irrational or...
1190
Will Hong
Nov 4, 20202 min read
The First Rule of Flight Club...
Learn more about Flight Club and how it can help you discover the next big idea.
1,0170
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